Challenge
Translating founder expertise into a clear and compelling message.
Results
Powerful storytelling that fueled growth and Series B funding.
The Barton Boost
Safesite, a worksite safety and compliance app, had built a great product and secured major funding. The strategy was clear: onboard companies onto Safesite, improve their safety culture, and create a pipeline for Foresight (its sister company underwriting workers’ compensation insurance).
But there was a roadblock. Founder-led sales was reaching its limit. Without clear resources, salespeople tried communicating the company's value to varying success, leaving prospects confused what Safesite did exactly, or why it mattered.
I was hired to manage the brand, but my role quickly evolved into a deeper assignment: clarifying the company’s pitch.
Like a detective on the case, I immersed myself in Safesite’s world, interviewing the CEO, sales and marketing leaders, and product team, to uncover what customers loved, and where our story fell flat.
Working diligently, I distilled our collective insights into a unified narrative with tighter messaging, and engaging visual tools that made Safesite’s story easy to grasp. From a redesigned pitch deck to turnkey sales templates, every resource was built to keep conversations sharp and on-track.
Sales teams were exuberant. Suddenly, conferences were generating customers, and Foresight insurance brokers were being connected to more leads than ever.
Safesite's CEO credited our work with helping reach and land more customers, praising my agility in tackling high-stakes projects and bestowing the company’s “Cheers for Peers” award. It was a thrilling challenge that fueled more growth, a stronger pipeline, and successful Series B funding.
