Challenge
Winning and servicing a high-stakes opportunity with two co-founders.
Results
Over $5 million of new transactions signed within 15 months.
The Barton Boost
After a successful first year in business, Fortress Realty Partners was invited to pitch leasing services for a 500,000-SF real estate portfolio. Any firm would covet the opportunity, but for a young company, it was truly pivotal.
Just one problem: the owners worried whether two co-founders could match the marketing impact of bigger, national brokerage firms.
Fortress Realty Partners called for reinforcement.
I jumped into action presenting a clear marketing strategy with a 12-month roadmap to drive results. Recognizing that our offering would appeal to different audiences in unique ways, we proposed activating both ends of the market simultaneously with targeted messaging.
Success! We won the business, kicking off a 15-month collaboration.
Over the next year, we outperformed a stagnant market by signing 45,000 SF of new deals with eye-catching outreach that captivated and inspired prospects.
The best part? Seeing our client earn regional acclaim while tripling their business through key recruits, achieving operational scale to bring marketing in-house.
For a studio driven to help, this was the ultimate success – empowering great leaders to unlock new potential and reap greater rewards in their business.
